Speaking about the launch of their new store in Karachi, S M Nabeel Director of Din Industries Ltd., a parent company of BTW said: “After successfully operating in Lahore with 3 stores and numerous sold out collections we are really excited to enter into Karachi market. We believe that people of Karachi will surely love BTW’s super affordable and trendy clothes. By The Way’s extensive product range includes a wide range of eastern wear, western wear, accessories, bags and recently introduced footwear. In next 2 years, we aim to open more stores in Karachi and other cities of Pakistan. Our goal is to make BTW more accessible to the brands loyal clientele and reach out to new untapped audiences with rapid expansion.”
An all-inclusive fashion brand, By The Way is all about giving you vibrant and trendy clothing, made from a blend of style, art and design. BTW product design is based on a fusion between Eastern & Western wears, ranging from casual to high casual and formal. BTW aims to stylize the fashion industry with modern and contemporary wear. The quality of brands products and their friendly customer service makes sure that you leave their store with a smile on your face and at least a couple of shopping bags in your hand.
BTW currently has three stores in Lahore located at M.M Alam Road, Y Block DHA & Packages mall and the brands first store in Karachi is now open for public at Dolmen mall Clifton.