Pakistan’s biggest Fashion Force, HSY and pioneering luxury e-commerce retailer, Fabbitt.com, join hands to preview HSY’s PSFW 17 collection ‘Paranoia’ and unveil the cover of a new monthly online publication ‘MODE’ featuring select pieces from HSY straight from his #PSFW17 collection ‘Paranoia’, modelled by popular television and film actress, Syra Shahroz. The new publication, ‘MODE’ will function across all digital devices; tablets, desktops and smart phones.
The launch event which was held at HSY’s Lahore Studio was not only attended by esteemed members of the press but also prominent personalities from the fashion fraternity. At the launch audience witnessed select pieces from the HSY’s PSFW 17 Collection ‘Paranoia’ along with the cover unveil of ‘MODE’.
To this end, select pieces from the ‘Paranoia’ collection will be available to pre book at Fabbitt.com before the actual showcase at PSFW 17 which has never happened before hence a Fashion First. This is also the first time that HSY has unveiled his collection on the cover of a magazine even before it hits the ramp.
Indeed the launch of ‘MODE’ endeavours to put #FashionFirst and will introduce new ways to make fashion more reachable and experiential utilizing technology and the digitally connected world of today. ‘MODE’ is the first online publication in the country that not only endeavours to facilitate Fabbitt’s pursuit of informing women about latest trends in fashion and beauty but also bring to light the must-have pieces of each season along with extensive styling advice, that will benefit readers with the knowledge they need to look their fashionable best.
“Mode is the future. Like Fabbitt it strives to unify both fashion and the growing niche of tech in our society whilst simultaneously bringing to light relevant social and fashion related discussions.” – Anush Ammar, CEO Fabbitt.com
As an aim to inspire readers’ further ‘MODE’ highlights progressive and hardworking, young individuals from different walk of life. A strong advocate of thought-provoking journalism, ‘MODE’ puts together opinion pieces debating current social issues pertaining to the fashion and digital world.