South Asia’s first and Pakistan’s only 24-hour food channel HUM Masala celebrated its 10th anniversary on 22nd September, 2016 in Karachi. The occasion was celebrated with oomph with a live transmission from 9 am to 7 pm, and was graced by prominent personalities and crème de la crème of Pakistan’s entertainment industry including Ahsan Khan, Javed Sheikh, Sarwat Gillani, Shahzad Roy, Wardha Saleem, Nilofer Shahid, Adnan Siddiqui, Amir and Huma Adnan, Anwar Maqsood, Nadia Hussain, Naveen Waqar, Vaneeza Ahmed, Saud, Rambo, Sunita Marshall, Hasan Ahmed and many others. HUM Masala’s widespread following once again became obvious, with live callers becoming taking immense interest in the show and congratulating HUM Masala on its 10th successful years on air.
Celebrated ex-Pakistan cricketer and sultan of swing Wasim Akram along with his beautiful wife Shaniera Akram, also joined in to be a part of the grand 10th anniversary celebrations. Shaniera Akram took part in a cooking competition with CEO HUM Network, Duraid Qureshi. Apart from Shaniera Akram, Javed Sheikh, Amir and Huma Adnan, Rambo and Saud also took the cooking challenge. The event culminated with President HUM Network Sultana Siddiqui cutting the 250 lbs cake prepared by Imran Wasti, with the HUM Masala crew.
This anniversary marks yet another milestone achieved by the HUM Masala team, in the face of other cooking channels that had opened up after HUM Masala, and who later on shut down their transmissions. The credit goes to HUM Network, under the management of which the channel has maintained its quality of cooking shows aired since its inception 10 years ago. As the pioneer 24-hour cooking channel in Pakistan, Masala has set high standards for its current and future competitors.