Khaadi, Pakistan’s premium clothing and lifestyle brand, has launched Volume 1 of their SS Lawn collection worldwide via the Khaadi retail network and their e-store.
The new collection evokes a range of creative and eclectic designs, aiming to provide Khaadi fans with a diverse, sub-cultural collection to choose from – ensuring there will be something in store for everyone. It features designs with a fusion of ethnic, yet modern unstitched garments with inspirations ranging from Eastern Europe, Central Europe, East Asia, and South Asia. The designs depicts the colours, patterns and a general sensibility of those regions, marking the signature Khaadi look.
The brand has taken an extra step with its Volume 1 catalogue by including various stitching patterns for its consumers to work with for tailoring other than the photo shoot. This will also ensure that it is set apart from other brands in the same market, additionally providing Khaadi-wearers with top-level tailoring and designs.
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The new lawn collection will be unveiled on the 25th of February nationwide. However, as a special treat for the residents of Lahore, the collection will be exclusively previewed at the opening of Khaadi’s flagship store at the Emporium Mall on 24th February 2017.
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.
Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items).