Pepe Jeans London, the iconic brand loved by discerning fashion enthusiasts worldwide for its effortlessly cool approach to style opened its first exclusive store in Lahore at Vogue Towers on Sunday 12th July, 2015 following brands successful launch in Pakistan last month through a store opening at Centaurus Mall, Islamabad. Inclined towards relaxed casual wear, season after season Pepe Jeans introduces an array of trendy and fashionable silhouettes typical of a British born brand.
The Pepe Jeans flagship store is now open on the ground floor of Vogue Towers and stands as a landmark in concept store designed by Architects Inc. Aside from the clothes, shoppers will be drawn to the unique and creative ambiance of the store which is in accordance with the brand’s international store layout evocative of the vintage legacy of London’s retro Portobello Road. The store is stocked with Men and Women’s wear from the Pepe Jeans Spring Summer ‘15 Collection. Overall the collection is a dichotomous mix of denim wear, lightweight t-shirts and casual shirts for men, and stylish top wear and dresses for women. The store also showcases key accessories such as belts and bags amongst others, whilst channelling the vintage spirit of Pepe Jeans.
The launch event was attended by fashion designers, stylists, models and renowned media personalities including Najam Sethi, Ramzan Sheikh, Shammal Qureshi, Redah Misbah, Kamiar Rokni, Natasha Kamal, Saira Rizwan, Munib Nawaz and Ayesha Sana amongst others. The event was managed by the JBnJaws Productions with Public Relations by Amjad Bhatti.
Speaking at the arrival of Pepe Jeans store in Lahore, CEO of JS Retail, Saad Javed Akram said: “After our first successful launch of Pepe Jeans store in Islamabad, we are very pleased to be able to introduce Pepe Jeans to the Lahore Market”. He further added: “It is one of the most recognized and beloved contemporary clothing brands in Europe and its presence in Lahore corresponds well with our long term strategy to expand the scope of fashion retailing in Pakistan by establishing more brands of international prominence and prestige in the country. Pepe Jeans London remains at the front of the fashion pack with a winning formula based on its ability to deliver the strongest denim-led fashion in the market. The brand represents the quality, craftsmanship and design innovation that defines fashion today.”
Established amidst early 70’s fashion scene in London’s chic Portobello Road, Pepe Jeans originated from a tiny market stall and has since developed into one of the fastest growing jeans and casual wear labels in Europe. Today Pepe Jeans has its presence in more than eighty countries across the world, presenting an abundance of uniquely edgy and stylish clothes in a varied palette of colors and designs.
Pepe Jeans continues to stay true to its British heritage and has famously managed to retain its free spirited vibe and an individualistic approach to style, breaking the mould of cookie cutter fashion. Using fashion to re-discover and recreate yourself is a huge part of the brand’s DNA and one that best reflects London’s core fashion spirit. Following in the footsteps of style ambassadors such as Kate Moss, Sienna Miller and Cristiano Ronaldo, current brand ambassador for Pepe Jeans – model and style icon Cara Delevigne lends her effortlessly cool trademark attitude to the brand with her infectious rebellion capturing the heart of what Pepe Jeans is about.
Pepe Jeans is the perfect vehicle for self-expression because it reflects a very young and modern way of life with street inspired trends and a unique style that combines a contemporary wardrobe with inimitable pieces that are unique to the brand.